A Love Letter From ColourPop: Why Are We Here?


The quick and dirty answer? We believe that on trend products with amazing quality don’t have to cost a fortune. The beauty world has no limits, so we want you to have the freedom to experiment with killer shades without totally breaking the bank. Want to try out a daring emerald green eyeshadow? Or try your hand at the latest strobing trend? You don’t need to spend mucho dinero on a lipstick that is going to be ~so last season~ after wearing it twice. We’re priced for experimentation so you can express yo self!

We’re bringing fast fashion to the beauty industry by dishing out a continuous supply of fresh, on trend cosmetics that leave room in your wallet for that extra mimosa… or two. Trends come and go faster than my self-control during a Revolve sale, so it’s super important to us that you can keep up with this ever-changing industry. We can turn what’s trending now into a shade tomorrow. Suddenly everyone is freaking out about a badass lipstick on the red carpet? See a bold new color all over the runway? You bet we’ll dish out some of that trendy goodness real quick. What can we say? It’s a gift.

We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead. Our products are tested on everyone here at ColourPop HQ. We can give better feedback than a bunny could, after all. Peek into our offices and find us walking around in green lipstick, a different color shadow on each eye, practically glowing in the dark with the amount of highlighter we’re throwing around. We’re a team of tough critics and we test and test until we have a product that we’re all *heart eyes* over.

We wanted to build a brand that was based on different ideas and perspectives of beauty. We gather inspiration from everywhere and we let ideas and opinions run freely. Didn’t you know, that’s when the magic happens? We’re so excited to continue on this crazy adventure with our ColourPopettes & ColourPoppers, and we can’t wait to show you more of our magic tricks— sans the rabbit in a hat, for obvious reasons.